Terry Tucker

Led comprehensive product and content design initiatives for a pre-seed AI startup and diverse client portfolio, driving impactful user experiences and brand visibility.

• Directed end-to-end product and content design for a pre-seed AI startup's mobile app MVP, encompassing onboarding, core experience, and in-app copy to define initial user journey.
• Developed cross-platform product and brand experiences (web, mobile, social) for high-profile clients including Instrument, Cisco, EA Sports, Dropbox Design, DesignStudio NY, and Yieldmo.

Provided expert product and brand design services to a diverse range of high-profile clients, crafting compelling digital experiences and visual identities.

• Delivered impactful product and brand design solutions for leading companies such as Instrument, Epic Games, Salesforce, Casper, Quartz, Makespace, and Havas NYC, enhancing their digital presence and user engagement.

Led visual design for Alexa App's mobile UI framework, enhancing core functionalities and driving adoption across diverse applications.

• Spearheaded visual design for the mobile UI framework (SDK) for the Alexa App, significantly improving mobile assistant experiences and onboarding flows across iOS and Android.
• Drove adoption of the UI framework in 2P/3P applications through strategic cross-functional collaboration, impacting a broad ecosystem of Alexa-enabled devices.
• Co-developed a comprehensive design language with the Devices and Services Design Group, ensuring consistent user experiences across the Alexa ecosystem.
• Contributed significantly to product vision and led design sprints for the Alexa App rebrand, shaping future design direction.

Coordinated initiatives to cultivate design culture and enhance operational efficiency within Zendesk's brand and product teams.

• Fostered a vibrant design culture across Zendesk's brand and product teams, significantly strengthening internal collaboration and external engagement.
• Improved operational workflows and supported recruitment efforts for design roles, contributing to team growth and efficiency.

Designed responsive e-commerce experiences for major brands, enhancing user engagement and digital presence.

• Developed responsive e-commerce experiences for Mini Cooper USA (via 360i) and Verizon (via AKQA), resulting in improved user engagement and conversion pathways.

Spearheaded design for fintech products, establishing scalable UI systems and developing comprehensive branding for a B2B blockchain platform.

• Designed critical onboarding flows, intuitive dashboards, and white-label fintech products, establishing a developer UI kit that enhanced scalability and consistency across offerings.
• Developed the complete branding and marketing website for Hydrogen's B2B banking blockchain platform, strengthening market presence.

As the inaugural designer at an early-stage fitness startup, led comprehensive product and brand design from inception to beta launch.

• Pioneered product and brand design from concept to beta launch for an early-stage fitness startup, including all UX copy, setting the foundational design direction.
• Designed and delivered a high-impact iOS mobile app that directly contributed to securing key business partnerships and accelerating market entry.